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Sober & Co raises Rs 75 lakh at Rs 10 crore valuation, targets Pune entry by December
Sober & Co, a monk fruit mixer brand, plans to launch on Zepto alongside Blinkit as it enters Pune by December 2026. New Ground Collective, a syndicate of seven angel investors, led the round.
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The numbers
Figures from Restaurant India,
| GMV growth in first four months of FY27: | 34.8% |
|---|---|
| CM2 improvement: | -9.09% to +1.7% |
| Blinkit dark stores present: | 400 |
Why it matters for the brand
Sober & Co moved CM2 from -9.09% to +1.7% while GMV grew 34.8%, so adding Zepto and Pune by December is a test of whether quick-commerce growth holds contribution margin once new-city acquisition and platform discounts kick in.
What to track next
- Sober & Co's listing going live on Zepto
- A Pune launch announcement before December
- CM2 staying above the +1.7% level in the next reported period
- GMV growth holding near or above 34.8%
- A follow-on funding round or new investor named alongside New Ground Collective