Blinkit claims 50% share of India's quick commerce market, hits ₹180 Bn quarterly NOV

Deepinder Goyal says Blinkit commands half of India's q-comm market with ₹180 Bn quarterly NOV and ₹37 Cr adjusted EBITDA (9X jump), while rivals Zepto, Instamart, Amazon Now and Flipkart Minutes remain burn-heavy. Dark store count rose to 2,243 with 216 net adds. Parent Eternal posted ₹174 Cr net profit on ₹17,292 Cr revenue (+196% YoY).

— Source publishedFri, 29 May, 2026, 15:41 IST·First seen Fri, 29 May, 2026, 15:41 IST·Source Inc42 · Buzz

What happened

Deepinder Goyal claims Blinkit holds ~50% of India's quick commerce market with ₹180 Bn quarterly NOV, profitable unlike burn-heavy rivals Zepto, Instamart,

Key facts

  • 50% market share
  • ₹180 Bn quarterly NOV
  • NOV ₹14,386 Cr +95.4% YoY
  • adjusted EBITDA ₹37 Cr (9X)
  • 2,243 dark stores
  • 216 net new stores
  • Eternal net profit ₹174 Cr (4.5X)
  • revenue ₹17,292 Cr +196% YoY
  • $40 Bn market by 2030

Why this matters

With Zepto, Instamart, Amazon Now and Flipkart Minutes all subscale and burning, consolidation or distressed tuck-ins become plausible as Blinkit's profitability widens the strategic moat.

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