On this page
Our read
BPL is likely to extend its Mini LED festive push beyond Kolkata as Diwali nears.
For operators
BPL is running Mini LED and QLED demos at select retail outlets alongside a Salt Lake billboard and festive offers on home theatre TVs through Durga Puja, Navratri and Diwali, so retailers stocking it can expect premium-TV footfall and should plan demo space and staff.
Watch
Mini LED demos or billboards beyond Kolkata and the select outlets before Diwali would mean BPL is scaling a test, putting rivals' premium TV shelf space at risk.
Ask next
What else has BPL launched this year?The report: BPL puts its Mini LED TV on a Salt Lake billboard for Durga Puja, with in-store demos and festive offers through Diwali
BPL unveiled a Durga Puja billboard in Salt Lake, Kolkata, showcasing its Mini LED television under the "Beyond the Screen" proposition. It is also running Mini LED and QLED demonstrations at select retail outlets and promoting festive offers on its home theatre TV range through Durga Puja, Navratri and Diwali.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
- BPL has unveiled a large-format billboard in Salt Lake, Kolkata
What to track next
- New BPL festive offers or bundles announced after Durga Puja
- Rival TV brands launching Mini LED or QLED festive discounts
- Retail partners adding BPL demo units or dedicated display space
- BPL's Mini LED and QLED sell-through commentary after Diwali
The source
First seen