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Our read
CashKaro is likely to carry its Tier 2-led festive momentum into Diwali, with phones still lagging.
For operators
CashKaro's 7-12 October festive sale drove 38 lakh orders at an average order value of ₹2,639, so retailers should put Tier 2 delivery capacity and offers first, where GMV grew 722% and Bhubaneswar grew 910%.
Watch
Orders in a comparable six-day Diwali window above the 38 lakh logged this sale would mean festive demand is still building, pushing brands to raise affiliate budgets.
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How do CashKaro's results compare with its rivals?The report, : CashKaro festive GMV hits ₹1,003.3 crore in six days, about 18 times a normal period
CashKaro recorded GMV of ₹1,003.3 crore across 38 lakh orders during the six-day festive sale from October 7 to 12, about 18 times a normal period. Tier 2 cities grew fastest at 722%, while mobile phones declined 7-10% year-on-year.
- GMV, 7-12 October
- ₹1,003.3 crore
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Reported figures
From the report. Source details below
| Order volume growth vs BAU: | 654% |
|---|---|
| Average order value: | ₹2,639 |
| Bhubaneswar GMV growth: | 910% |
| Telegram deal posts via EarnKaro: | five lakh |
Why it matters to operators and investors
CashKaro's 38 lakh orders and Tier 2 GMV up 722% show a cashback and affiliate channel with real small-city reach, which makes it a distribution asset to watch, though the 18x figure is a festive peak and not a normal run-rate.
What to watch next
- Average order value against this sale's ₹2,639 in the Diwali sale update
- Mobile phone sales trend against the 7-10% year-on-year fall
- Tier 2 share of GMV against the 722% growth reported, in the next CashKaro data release
- Rival cashback apps' festive offers or cashback-rate changes before Dhanteras
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- CashKaro is likely to publish more city-level and category-level festive data and a Diwali-window update, using the 18x GMV figure to pitch brands.
- Expect CashKaro to push Tier 2 and Tier 3 acquisition, led by cities such as Bhubaneswar (GMV up 910%), through regional campaigns and added brand tie-ups.
- Partner brands and marketplaces may raise affiliate budgets and cashback rates for the Diwali window after this volume proof.
- Rival cashback and rewards platforms may match CashKaro's festive offers or step up Tier 2 marketing to defend their own order share.
- Mobile phone makers and sellers may add targeted offers or exchange deals to reverse the 7-10% year-on-year fall in phone sales.