CCPA fines Storia Foods, English Oven Rs 1L each over misleading '100%' label claims
India's consumer watchdog penalised Storia Foods and Mrs Bectors' English Oven Rs 1 lakh each for deceptive '100%' claims on coconut water, juices and whole wheat bread — actual content was 9.6% coconut water concentrate and 87% wheat flour. Brands ordered to scrub claims from packs, websites and e-commerce listings.
What happened
CCPA fined Storia Foods and Mrs Bectors' English Oven Rs 1 lakh each for misleading '100%' claims on tender coconut water, juices and whole wheat bread,
Key facts
- Rs 1 lakh each
- 9.6% coconut water concentrate
- 87% whole wheat flour
- 50 lakh video views
Why this matters
Diligence on F&B targets must now include a label-claim substantiation review and CCPA exposure scan, since mandatory pack and e-com relabels can disrupt SKU velocity and trigger post-close indemnity claims.