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Cetaphil Baby launches digital film with Rohit Sharma and Ritika Sajdeh on baby skin care
Cetaphil Baby launched a digital video campaign featuring brand ambassadors Rohit Sharma and Ritika Sajdeh to highlight baby skin needs. The film is part of the Parenting Ki Nayi Parampara platform and covers bathing, moisturising, massage and diaper care products.
The numbers
Figures from afaqs,
- The film opens with Sharma and Sajdeh discussing who their baby resembles more
Why it matters for the brand
Cetaphil Baby's new digital film spans bathing, moisturising, massage and diaper care, so baby-care buyers may want to check stock and shelf or listing visibility across all four ranges as the campaign builds awareness.
What to track next
- Follow-up creatives or a second film under the "new tradition of parenting" platform
- View counts and engagement on the film and its social cut-downs
- Cetaphil Baby promotions, bundles or ranking changes on e-commerce and quick-commerce platforms
- Competing baby-care campaigns launched with celebrity parents or similar family themes
- Galderma India statements on category growth or sales after the launch