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Chor Bizarre opens in Jaipur at InterContinental Jaipur, 36 years after its first Delhi restaurant
Chor Bizarre's Jaipur dining room has 55 seats, with reservations opening on October 5. Founder Rohit Khattar said the brand has further plans to expand to multiple cities. Founded in 1990, it was India's first themed restaurant.
Store and format facts
Figures from BW Hotelier
| London branch operating period: | 1997 to 2019 |
|---|
What it means for the format
With the brand 36 years into its run, a hotel-partnered Jaipur launch, planned multi-city expansion and a London branch that closed in 2019 after running since 1997, Chor Bizarre looks like a candidate for hotel-led partnerships, so watch which cities and hosts come next.
Next on the rollout
- Announcement of a second new city or hotel partner for Chor Bizarre
- Booking availability and early review scores for the Jaipur room after 5 October
- Statements from Rohit Khattar naming specific cities or timelines
- Any move to revive an overseas outlet after the London branch closed in 2019
- Rival Indian fine-dining brands announcing hotel-based openings in Jaipur or other cities
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Chor Bizarre is likely to name its next city or cities in the coming months, with hotel-based locations the most probable format given the InterContinental Jaipur tie-up.
- Rohit Khattar is likely to keep promoting the 36-year heritage of the brand, founded in 1990, in interviews and launch coverage to build awareness for the Jaipur room.
- InterContinental Jaipur may push the restaurant in its own marketing and packages, since a recognised name adds to the hotel's dining offer.
- Rival heritage and regional Indian fine-dining brands may speed up their own hotel-partnership announcements in tourist-heavy cities.
- Jaipur diners and visiting travellers are likely to fill the 55 seats at weekends and peak tourist periods, and early reviews and booking availability will set the tone for the brand's next steps.
The source
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