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DailyObjects raises $34.3 Mn Series C at ₹1,050 Cr valuation to build 150 EBOs over five years
DailyObjects, which runs nine offline stores, will spend the funds on its offline network, R&D and global plans, while the Centre separately weighs deferring the 0.4% UPI P2M MDR to January. The brand expects FY26 net revenue of ₹230 Cr.
Store and format facts
Figures from Inc42,
| Current offline stores: | nine |
|---|---|
| Targeted top line by FY27: | ₹400 Cr |
| Proposed MDR exemption turnover cap: | ₹40 Lakh |
What it means for the format
At ₹1,050 Cr, DailyObjects gives a fresh valuation benchmark for D2C lifestyle accessories, and its plan for 150 EBOs over five years opens room for retail-space, distribution or channel partnerships with a brand that is moving offline.
Next on the rollout
- DailyObjects discloses a store count above nine or names new cities and malls for EBOs
- FY26 net revenue is reported against the ₹230 Cr target
- Government notification confirming or rejecting deferral of the 0.4% UPI P2M MDR to January 2027
- Rival D2C accessories brands announce their own multi-store offline rollouts
- Any change to the 150-EBO, five-year plan, such as a new format or a revised timeline
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- DailyObjects is likely to announce additional EBO openings in new cities over the next few quarters, building from its nine current stores before committing to the 150-store target.
- Expect DailyObjects to keep pushing toward ₹230 Cr of FY26 net revenue and to cite store-level performance as evidence for the ₹400 Cr FY27 target.
- Rival D2C lifestyle and accessories brands may step up their own offline expansion or mall partnerships, since a funded peer is publicly committing to physical retail.
- The Centre is likely to defer the proposed 0.4% UPI P2M MDR to January 2027, with a decision expected in the coming days, which would spare small-ticket store payments a new cost for now.
- Existing and new investors may hold back further capital until DailyObjects shows that new stores pay back, and a follow-on round is more likely after FY27 results than before.