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Eternal, SBI Card launch co-branded credit card with 10% instant discount on Zomato, District and Bistro
Our read
Eternal will more likely than not use the SBI Card tie-up to deepen Zomato Gold and Blinkit loyalty, and then tighten the caps if discount costs outrun the extra orders.
For operators
Eternal and SBI Card launched a co-branded card with 10% off on Zomato, District and Bistro, 10% off electronics and beauty and 5% elsewhere on Blinkit, and combined monthly discounts capped at ₹2,000, so rival food and quick-commerce operators face a card-linked loyalty push from 22 October.
Watch
Any change to the ₹2,000 combined discount cap or ₹1,000 cashback cap
The report,
Eternal's new SBI Card, announced on 15 October, carries a ₹499 joining fee that includes six months of Zomato Gold. Invitations to apply begin on 22 October.
- Zomato, District, Bistro10%
- Blinkit electronics and beauty10%
- Blinkit other categories5%
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Reported figures
From the report. Source details below
| Blinkit discount on other categories: | 5% |
|---|---|
| Combined monthly discount cap: | ₹2,000 |
What to track next
- Open applications past the phased 22 October invites, before the Q3 FY27 results, would mean the card is scaling beyond a pilot and pressing rival food-app cards.
- Eternal quantifying card-linked order share in its Q3 FY27 commentary
- Swiggy or Zepto launching a new co-branded card with a bank
- SBI Card commentary on activations and spend per co-brand card
The source
Published
First seen