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Eureka Forbes taps Parul Gulati for two-film Aquaguard Water Softener campaign on hard water
Our read
Eureka Forbes will run the second film as planned and use the hair-and-skin angle to make the Aquaguard softener more visible, but it is unlikely to shift category dynamics quickly.
For operators
Eureka Forbes is tying hair and skin concerns to hard water in its Aquaguard Water Softener campaign, so retailers and category managers should expect more consumer questions and should stock and display softeners with clear, concern-led messaging while the second film is still to come.
Watch
Launch and reach of the second film, and whether its message differs from the first
Ask next
What else has Eureka Forbes launched this year?The report,
Eureka Forbes launched a two-film campaign with actor Parul Gulati for its Aquaguard Water Softener range, titled "Life Hard Nahi, Aapka Paani Hard Hai". The first film is live and the second follows shortly. It links hair and skin concerns to hard water.
- Films in Aquaguard Water Softener campaign series
- two
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Reported figures
From the report. Source details below
| Films in campaign series: | two |
|---|
What to track next
- Any rival brand's hard-water or softener campaign appearing in the following weeks
- Eureka Forbes management commentary on softener demand in its next results or call
- Softener listing prominence, offers or bundles on Aquaguard's site and major marketplaces
- Viewership and social engagement on the "Life Hard Nahi, Aapka Paani Hard Hai" films
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Eureka Forbes is likely to release the second Parul Gulati film shortly, keeping the same hard-water and hair and skin framing.
- Expect Eureka Forbes to cut the two films into shorter digital and social edits and push them through performance channels to reach hard-water households.
- Eureka Forbes may back the campaign with demo, installation and offer messaging on its own site and on marketplaces, to turn awareness into softener enquiries.
- Rival water-treatment brands may respond with their own hard-water or skin-and-hair messaging if the campaign draws attention.
- Eureka Forbes is likely to extend the campaign idea to other Aquaguard products if the softener films get good engagement.