On this page
FES Cafe opens 6th Delhi-NCR store at Lodhi Art District, doubles down on cookie-first format
FES Cafe opens flagship cookie-first cafe in Lodhi Art District, its sixth Delhi-NCR store. Founded by Vidur Mayor, the D2C dessert brand is building India's cookie-forward category with 55-60% repeat rates, backed by Aakash Anand's Wolfpack Labs.
Get the 07:30 IST India retail brief
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Store and format facts
Figures from YourStory,
- 10 cookie types
- 80/20 menu split
What it means for the format
FES Cafe is establishing first-mover positioning in India's nascent cookie-forward cafe category, making it a strategic watch-item for QSR/F&B incumbents considering bolt-on dessert acquisitions or partnerships.
The source
First seen