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Flipkart's Big Billion Days film urges festive shoppers to go one size bigger on TVs
Our read
Flipkart is betting nostalgia plus affordability messaging can push festive TV buyers up a size, but the result will be decided by checkout offers rather than the film.
For operators
Flipkart is pitching a bigger TV at the same bill for Big Billion Days, so rival retailers and TV brands should check whether their festive offers on larger screens hold up against that price-led upgrade message.
Watch
Flipkart's post-sale statements on TV category demand or large-screen share
The report,
Flipkart launched the "Ek Size Bada Le Lo" campaign for its Big Billion Days sale, created by 22feet, part of Omnicom Advertising India. The film urges festive shoppers to upgrade to a bigger TV without a bigger bill.
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Reported figures
From the report. Source details below
- Flipkart is giving consumers a reason to think ‘bigger’ when buying their new TV
- the campaign encourages them to think beyond their usual screen size this festive season
Why it matters for the brand
Flipkart is working with 22feet, part of Omnicom Advertising India, on this film, which shows the creative agency relationship is active but offers no sign of a deal or partnership move.
The source
First seen