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Philips air fryer demand heats up: Versuni targets 20%+ festive growth despite 5-7% price hikes
Versuni India expects festive season sales to grow by more than 20%, driven by air fryers and air purifiers, even as it raised prices by 5-7% this year on higher commodity costs. It has invested ₹180 crore in expanding Indian manufacturing.
The numbers
Figures from Fortune India
| Air fryer market value in 2026: | $217 million |
|---|---|
| Air fryer market projected by 2035: | $364.4 million |
| Demand from tier-II to tier-IV cities: | around half |
| Sales from offline channels: | more than 70% |
Why it matters for the brand
With ₹180 crore invested in Indian manufacturing, over 70% of sales offline and tier-II to IV cities driving about half of demand, Versuni India has a local production and distribution base that makes it a benchmark for partnership or competitive moves in home appliances.
The source
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