On this page
Our read
Expect Forever New to lean on Middle East openings, with the US store in April 2027 a small first test.
For operators
Forever New's plan to open a Jaipur flagship in October, a Goa store later this year and about 10 Middle East stores a year suggests rival fashion brands will compete harder for premium mall and high-street space in those markets.
Watch
Jaipur flagship opening before October ends, as planned, would mean the India rollout is on schedule and mall landlords can expect more Forever New space requests.
The report, : Forever New plans to nearly double business in 3-5 years, with first US store in April 2027
Forever New, which operates over 450 stores and concessions in 24 countries, plans to nearly double its business in three to five years. It will open a Jaipur flagship in October, a Goa store later this year, and its first US store in April 2027.
- 2006Forever New founded
- 2008Enters India
- OctoberJaipur flagship opens
- April 2027First US store planned
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Store and format facts
From the report. Source details below
| Middle East store openings planned: | around 10 annually |
|---|
Also in the report
- Business scale target: nearly double in three to five years
What it means for the format
Forever New plans to nearly double its business in 3-5 years from a base of over 450 stores and concessions in 24 countries, with its first US store due in April 2027, so growth rests on execution in new markets.
Next on the rollout
- Goa store opening before the end of this year
- Count of Middle East openings against the roughly 10 a year stated
- US store opening date confirmed or delayed past April 2027
- Any new country or franchise partner announced beyond the 24 countries
The counter-case
The case against this reading — not reported by the source.
This is a management aspiration, not a result. 'Nearly double in 3-5 years' has no stated baseline (revenue, store count or sales per store), and the window is wide enough that almost any outcome can be called on track. The concrete commitments are small: one Jaipur flagship, one Goa store, and a single US store that is still about a year away. The Middle East target of around 10 openings a year is probably partner-led and easy to announce, which says little about profitability. Counting 'stores and concessions' together can also flatter growth, because concessions are cheaper and less durable than full stores. Jaipur and Goa are tourism-heavy markets, so they say little about the brand's core metro economics. Fashion retail expansion plans are often missed or quietly scaled back when discretionary demand softens, and the headline presents a hopeful forecast as if it were a trend, with the 'up' delta reading as fact.
The source
First seen