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FSSAI draft rule would bar analogue products from being sold as paneer, opening a 60-day consultation
FSSAI's draft amendment, notified on September 22, follows bans on analogue paneer in eight states. It would affect dairy brands, restaurants and analogue makers, whose licensed products would have to drop the word paneer.
The numbers
Figures from exchange4media,
| States that have already banned analogue paneer: | eight |
|---|---|
| Packaged paneer market: | ₹12,000 crore |
| Loose and unorganised paneer segment: | ₹30,000 crore |
| India paneer market value in 2025 (IMARC): | ₹731.4 billion |
| Projected paneer market CAGR through 2034: | 12.34% |
| Real paneer price per kg (earlier reports): | ₹450 |
| Analogue paneer price per kg (earlier reports): | ₹200 to ₹250 |
Why it matters for the brand
Map analogue makers that would need to rebrand and dairy-paneer brands that could gain, but hold off on any deal thesis until the consultation closes and FSSAI's final decision is known.