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Hero MotoCorp plans nearly 100 new Premia outlets
Hero MotoCorp operates 137 Premia outlets and plans to add close to a hundred more this year. CEO Harshavardhan Chitale said the company is expanding premium retail, doubling ICE scooter capacity and tripling EV scooter capacity while strengthening higher-growth segments.
Store and format facts
Figures from Outlook Business,
| Premia additions planned this year: | close to a hundred |
|---|---|
| Premia outlets added last year: | 70 |
| Hero dealership network: | about 9,000 points of sale |
| Hero network including service and parts: | 14,000 points of sale |
| Hero dealers opening Euler dealerships: | around 30 |
| Hero and Ather fast chargers installed: | 6,000 |
| Vida EV market share: | around 11–12% |
What it means for the format
Hero MotoCorp’s planned Premia expansion creates potential opportunities for dealer and property partnerships that extend premium-market coverage.
Next on the rollout
- Reported Premia additions against the close-to-100 plan
- Premium-bike sales growth alongside outlet growth
- Disclosed new-outlet sales or test-ride conversion
- Announcements of dealer support or local launch campaigns
- Revisions to the Premia opening timetable
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Hero MotoCorp is likely to increase dealer training and launch support as the Premia network expands.
- Hero MotoCorp is likely to pair new openings with local marketing and test-ride activity to convert greater access into premium-bike demand.
- Hero MotoCorp may adjust vehicle allocation across Premia outlets as demand patterns emerge at new locations.
- Hero MotoCorp is likely to place greater emphasis on outlet productivity as the expanded network matures.
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