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IHCL opened Brij Tara in Ranthambore in October: a nine-acre resort with 17 villas, cottages and residences
Our read
Brij Tara's opening, with 17 villas, cottages and residences on nine acres, is more likely the first of a series of Brij heritage and wildlife resorts than a one-off.
For operators
Brij Tara pairs just 17 villas, cottages and residences on nine acres with four separate dining and wellness venues (Tara Mahal restaurant, Mehfil bar, Taalab poolside dining and Arama Spa), so food, beverage and spa spend per guest matter as much as room revenue for operators benchmarking leisure resorts.
Watch
A new Brij signing announced before IHCL's next quarterly results would mean the brand is scaling beyond one-offs, giving heritage owners a route
The report
Brij Tara's on-site venues are the Tara Mahal all-day restaurant, Mehfil bar, Taalab poolside dining and Arama Spa. Brij co-founder Udit Kumar said the brand creates intimate retreats that reflect the character of their surroundings.
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Store and format facts
From the report. Source details below
| Property size: | nine acres |
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Next on the rollout
- Brij Tara room rates and occupancy through the winter season
- Rival luxury openings or rate cuts near Ranthambore
- Any change to safari-zone access or buffer-zone rules around Ranthambore
- IHCL commentary on Brij in its next investor call