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India luxury car sales rise 10% to 38,000 units in Jan-Sep 2026 as EV demand lifts Mercedes-Benz and BMW
Mercedes-Benz India sold 15,190 cars in January-September, up 8% year-on-year, driven by new launches and demand for long-wheelbase models. BMW India says 30% of its bookings are electric.
The numbers
Figures from ET Small Business,
| Mercedes-Benz India Q3 2026 sales: | 5,422 units |
|---|---|
| Mercedes-Benz India EV sales growth, Jan-Sep: | 16% |
| Mercedes-Benz EV share of sales expected next year: | 20-25% |
Why it matters for the brand
With BMW India reporting electric models at 30% of bookings and Mercedes-Benz targeting 20-25% EV share by 2027, luxury dealers should start adding EV-trained sales staff, charging capacity and EV-specific stock and service planning now.
What to track next
- Mercedes-Benz India's full-year sales, and whether Q4 beats the 5,422 units sold in Q3
- BMW India's reported EV share of deliveries versus the 30% share of bookings
- Mercedes-Benz EV growth staying above the 16% rate of the first nine months
- Full-year luxury car volume against the 38,000 units sold in Jan-Sep
- Rival luxury brands announcing new EV launches or price cuts
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Mercedes-Benz India is likely to keep pushing electric models in its Q4 communication, so that EVs move toward the 20-25% of sales it has guided for 2027.
- BMW India may publish delivery figures that test whether its 30% EV share of bookings is turning into registrations, since bookings can overstate eventual sales.
- Rivals in the luxury segment are likely to sharpen their own electric line-ups and pricing to avoid ceding EV buyers to the two German leaders.
- Luxury dealers and captive finance arms may widen EV-specific financing and ownership packages to lift conversion as electric mix rises.
- Mercedes-Benz India is likely to report full-year sales that build on its 15,190-car Jan-Sep base, with EVs carrying more of the growth than internal-combustion models.
The source
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