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Mercedes-Benz India launches Maybach S 580e plug-in hybrid at Rs 3.35 crore, with an initial allocation of 30 units
Mercedes-Benz India's new Maybach S 580e is the brand's first electrified Maybach in India, with 585 hp and a WLTP electric range of up to 98 km. The Rs 3.35 crore price is ex-showroom, and the launch was on Monday.
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The numbers
Figures from Autocar Professional,
| DC fast charging capacity: | 60 kW |
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Why it matters for the brand
With only 30 units allocated, this is a clienteling sale rather than a showroom-traffic play, so dealers should offer units to existing Maybach and S-Class owners first and have home-charging installation and plug-in hybrid handover training ready before delivery.
What to track next
- A Mercedes-Benz India statement that the 30 units are sold out, or that a second allocation has been secured
- First registration and delivery data for the Maybach S 580e
- A rival announcing an electrified or plug-in flagship for India at a comparable price
- Mercedes-Benz India commentary on luxury or top-end sales mix in its next sales update
- Any change in policy on hybrids or electric vehicles that alters the pricing of the Rs 3.35 crore car
The source
Published
Confirmed by ET Auto Retail, Fortune India, CNBC-TV18, Business Today, Times Now Auto, NDTV Profit, India Today Business & Auto, GaadiWaadi, MotorBeam
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