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India's RTD alcohol hit 5.3M cases in 2025 as strong 12-15% ABV mixes defy the global shift to lighter drinks
India sold about 5.3 million nine-litre cases of ready-to-drink alcohol in 2025, with value growing 11%. Strong 12-15% ABV mixes like BroCode, soju and BuzzBallz are driving growth, bucking the global shift to lighter drinks. IWSR forecasts 8% annual volume growth through 2030.
The numbers
Figures from Mint,
| India RTD value in 2025: | over $200 million |
|---|---|
| BroCode daily sales in FY26: | over 100,000 bottles |
Why it matters for the brand
Give strong 12-15% ABV RTDs real range and shelf space rather than copying the global low-ABV playbook, since BroCode's 100,000+ bottles a day in FY26 shows where Indian shoppers are putting their money.
What to track next
- Next IWSR update showing volume growth at or above the 8% annual pace, or falling clearly below it
- Any state excise notice reclassifying or re-taxing RTDs above 12% ABV
- A top-tier Indian or global alcohol company announcing a 12-15% ABV RTD launch or acquisition
- BroCode disclosing daily bottle sales or revenue that run ahead of or behind the FY26 level of over 100,000 bottles a day
- Category value growth for 2026 against the +11% recorded in 2025
The source
First seen