India's specialty coffee market set to double to $6.52 Bn by 2031 as Blue Tokai, Third Wave, Subko scale
Specialty coffee in India is moving beyond instant, with Blue Tokai, Third Wave, Maverick & Farmer, Araku and Subko leading a shift to premium beans, cafes and D2C. Market projected to grow from $3.01 Bn in 2025 to $6.52 Bn by 2031, anchored by Bengaluru's third-wave culture.
What happened
India's specialty coffee market is projected to double to $6.52 Bn by 2031, driven by Blue Tokai, Third Wave, Maverick & Farmer and Subko. Newsletter also
Key facts
- $6.52 Bn by 2031
- $3.01 Bn 2025
- Yes Madam ₹50 Cr funding
- Nykaa Q4 profit ₹78.8 Cr vs ₹19.1 Cr
- Nykaa revenue ₹2,648.2 Cr +28%
Why this matters
Legacy F&B and FMCG players should evaluate roll-up or minority stakes in Maverick & Farmer, Araku or regional roasters now, as the doubling category will compress acquisition windows once Blue Tokai and Subko consolidate Bengaluru's third-wave moat.
Also reported by
- Inc42 — Same time