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ITC Hotels signs 30-key Storii Sanjay Dubri wildlife retreat in Madhya Pradesh's Sidhi district

ITC Hotels will operate it under a management contract with Sal Tree Resorts, extending Storii by ITC Hotels across emerging leisure destinations. The boutique retreat sits in Sanjay Dubri National Park, close to Bandhavgarh and Kanha.

What it means for the format

ITC Hotels is adding 30 keys at a Sidhi wildlife retreat under a management contract with Sal Tree Resorts, which shows the Storii brand can grow through an owner-funded, asset-light model into emerging leisure destinations.

Next on the rollout

  • An announced opening date or construction milestone for Storii Sanjay Dubri
  • ITC Hotels announcing another Storii signing in a new leisure destination
  • Rival hotel groups signing wildlife or nature properties in Madhya Pradesh
  • State tourism or connectivity announcements covering Sidhi district
  • ITC Hotels pipeline commentary in its next results or investor update

The source

Source Read the source at ET Hospitality

Filed

Also reported by Hospitality Biz India, BW Hotelier

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