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Maneka Gandhi's Compassion Foods launches vegan dog-food brand Woofly at ₹40 per 100g packet
Woofly is meant to give Gandhi's animal welfare work a steady income beyond donations, and is made at a third-party vegan-only facility in Jaipur. It will sell on Zepto, Amazon, Flipkart and its own website, with Meowly cat food planned.
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The numbers
Figures from The Hindu BusinessLine,
| Cooked weight after mixing with water: | roughly 300 grams |
|---|---|
| Formulation development time: | four years |
Why it matters for the brand
Compassion Foods now has a proprietary formulation, its own manufacturing base and a multi-channel listing footprint, but with no traction metrics yet Woofly is not an actionable target, and the useful signals to track are the Meowly and therapeutic-diet launches and marketplace rank.
The source
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First seen