MoroMaa raises Rs 1.5 crore from AJ VC for 9% stake

Mumbai-based beauty and body care brand MoroMaa has secured Rs 1.5 crore from AJ VC’s Aviral Bhatnagar. The capital will support expansion of its Moroccan-inspired product range, distribution network and consumer awareness efforts across India.

— FiledFri, 18 Sept, 2026, 11:15 IST·First seen Fri, 18 Sept, 2026, 11:14 IST·Source Entrackr

What happened

Mumbai-based beauty and body care startup MoroMaa raised Rs 1.5 crore from AJ VC’s Aviral Bhatnagar for a 9% stake. The brand will expand its Moroccan-inspired

Key facts

  • Rs 1.5 crore
  • 9% equity stake
  • launched in June 2026
  • two products sold out within the first two months

What changed

Mumbai-based beauty and body care startup MoroMaa raised Rs 1.5 crore from AJ VC’s Aviral Bhatnagar for a 9% stake. The brand will expand its Moroccan-inspired product range, distribution and consumer awareness across India.

Why this matters

MoroMaa’s Rs 1.5 crore raise equips the brand to expand its Moroccan-inspired portfolio, strengthen Indian distribution and accelerate consumer awareness.

What to watch

  • Launches of new Moroccan-inspired SKUs or entry into adjacent hair-care, fragrance or gifting categories.
  • Availability on major marketplaces, quick-commerce platforms, modern trade chains or beauty specialty retailers.
  • Evidence of repeat purchase, strong customer reviews, creator-led traction or reduced promotional dependence.
  • Follow-on fundraising, strategic retail partnerships or founder hiring in sales, supply chain and growth.
  • Price changes, discount intensity or larger competitors introducing similar ingredient-led positioning.

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