On this page
MYFITNESS licenses DC with Warner Bros. Discovery, launching Batman peanut butter at Rs 369 on its D2C platform
MYFITNESS launched a limited-edition Batman Chocolate Zero Peanut Butter Extra Crunchy, a 510-gram pack priced at Rs 369, under a new India licensing deal with Warner Bros. Discovery Global Consumer Products. It is sold only on the brand's D2C platform, with Wonder Woman and Superman products planned.
Get the 07:30 IST India retail brief
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
The numbers
Figures from ET Retail,
| Protein content: | 27 per cent |
|---|---|
| Dietary fibre per 100 grams: | 13 grams |
Why it matters for the brand
Licensed superhero branding lets a D2C food brand like MYFITNESS charge for novelty: a Batman peanut butter at Rs 369 for 510 g, sold only on its own platform, keeps margin and customer data in-house, and Wonder Woman and Superman variants can extend the same playbook.
What to track next
- Announced launch dates or pricing for the Wonder Woman and Superman packs versus the Rs 369 Batman price
- Batman pack going out of stock, restocking, or being discounted on the D2C site
- Appearance of any licensed MYFITNESS pack on marketplaces or quick-commerce apps
- Similar character-licensed launches from rival spreads or protein-snack brands
- New Warner Bros. Discovery food or wellness licence announcements in India