Myntra adds 26,000 seasonal roles to scale festive fulfilment and delivery
Ahead of its Big Fashion Festival, Myntra has created more than 26,000 temporary jobs across fulfilment, delivery and customer service, more than doubling last year’s seasonal hiring. The expansion supports five hubs and M-Express delivery in select markets.
What happened
Myntra created over 26,000 seasonal jobs to expand fulfilment, delivery and customer-service capacity for its festive Big Fashion Festival. Hiring spans five
Key facts
- More than 26,000 seasonal jobs
- More than two-fold increase versus previous year
- Over 350 roles reserved for persons with disabilities
- Women to comprise 30% of fulfilment-centre workforce
- 8,000 delivery partners
- 2,700 customer-service roles
- Five fulfilment hubs
- M-Express delivery within 24 to 48 hours in select locations
Why this matters
Myntra’s expanded logistics and delivery footprint raises the strategic value of partnerships or acquisitions in last-mile capacity, workforce technology and inclusive staffing solutions.
What to watch
- Big Fashion Festival order-volume growth versus last year and versus the increase in seasonal headcount.
- Delivery promise adherence, cancellation rates, return-to-origin rates and customer-support response times during peak days.
- Expansion of M-Express serviceable pin codes, same-day/next-day delivery claims and hub additions.
- Seller inventory fill rates and stock-out frequency in key fashion, beauty and lifestyle categories.
- Discount intensity, shipping incentives and reported profitability commentary from Myntra parent Flipkart/Walmart.
- Rival festive hiring, logistics build-outs and delivery-speed offers from Amazon, Ajio, Nykaa Fashion and quick-commerce platforms.
- Post-festival retention or release of seasonal workers, indicating whether demand and capacity are structural or event-driven.
- Push M-Express and faster-delivery messaging in the markets covered by its expanded last-mile network.
- Use seasonal customer-service capacity to reduce return, exchange and refund friction, particularly in high-return fashion categories.
- Offer sellers and brands earlier inventory-commitment windows and tighter fulfilment SLAs to secure exclusive festive assortment.
- Convert the strongest temporary delivery and warehouse workers into a trained post-festival flex pool.
- Target women and persons with disabilities hiring as an employer-brand and ESG differentiator while adapting shift, safety and accessibility policies.
- Reallocate marketing toward categories and pin codes where added capacity can sustain faster delivery rather than subsidizing demand in constrained zones.