Nykaa opens its largest India store at Delhi NCR’s Ambience Mall
Nykaa has opened a 5,500 sq. ft. Nykaa Luxe store at Ambience Mall in Vasant Kunj, its largest in India. The luxury beauty format features more than 10 brand shop-in-shops alongside consultations, makeovers, gifting and fragrance-discovery services.
What happened
Nykaa opened its largest Indian store, a 5,500 sq. ft. Nykaa Luxe outlet at Ambience Mall, Vasant Kunj, New Delhi. The experiential luxury-beauty format hosts
Key facts
- 5,500 sq. ft.
- more than 10 dedicated shop-in-shops
- over 60 million customers
- 324 offline stores
- June 30, 2026
Why this matters
Nykaa’s expansion strengthens its position as a preferred physical partner for prestige beauty brands, potentially increasing the strategic value of exclusive launches, shop-in-shop deals and omnichannel alliances.
What to watch
- Comparable sales and footfall productivity at the Vasant Kunj store during its first two quarters.
- Number of new luxury brand counters, exclusives and service-booking slots added after launch.
- Announcements of additional Nykaa Luxe large-format stores in metro malls.
- Competitor store openings, brand exclusives or enhanced beauty-service offers in Delhi NCR.
- Evidence that store-led customers show higher online repeat purchase and premium-category basket penetration.
- Add India or mall-exclusive luxury launches, limited-edition gifting and fragrance events to create repeat visitation.
- Use consultation and makeover bookings to capture customer preference data and link store clients to Nykaa’s online loyalty ecosystem.
- Expand premium service capacity around wedding, festive and gifting periods.
- Seek additional luxury-brand shop-in-shops and co-funded retail activations if early productivity is strong.