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Online festive deals shrink to 3-4 days as input costs push smartphone prices up 35-40%
Electronics, smartphone and FMCG brands plan peak online festive discounts of 17-18% for only the first three to four days, versus seven to 10 days earlier, as smartphone prices are up 35-40% since January. Discounts then fall to 10-12%.
The numbers
Figures from ET Small Business,
| Television price rise since January: | 10-15% |
|---|---|
| Memory chip price rise since January: | roughly tripled |
Why it matters for the brand
Concentrate festive stock, ad spend and platform slots on the first three to four days, when 17-18% peak discounts now apply instead of the earlier seven to 10 days, and plan the rest of the sale around 10-12% offers because smartphone prices are up 35-40% and TV prices 10-15%.
What to track next
- Platforms or brands announcing extra deal days or a longer peak window after the sale opens
- Reported memory chip contract prices easing from the roughly tripled level since January
- Fresh price hikes or cuts on smartphones and TVs from major brands mid-season
- Early festive sales data showing whether the opening days saw heavy buying or soft response
- Post-peak discounts moving above or below the 10-12% band on slow-selling models
The source
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