Polycab readies ₹8,000 crore push as Birla’s UltraVolt enters wires and cables
Polycab India says it will defend its 30–31% share of the organised wires-and-cables market as Aditya Birla Group launches UltraVolt with ₹1,800 crore of initial investment. The incumbent expects sharper competition and margin pressure in a market projected to reach ₹1.5 trillion by 2030.
What happened
Polycab India · Polycab will defend its 30-31% organised wires-and-cables market share after Aditya Birla Group launched UltraVolt with ₹1,800 crore investment.
Key facts
- India wires and cables market: over ₹1 trillion in FY ended March 2026
- Projected market size: ₹1.5 trillion by 2030
- UltraVolt initial investment: ₹1,800 crore
- UltraVolt plant capacity: about 10% of existing market capacity
- Polycab planned capex: about ₹8,000 crore over four years
- Polycab organised-market share: 30-31%
- Organised segment share: 70-72% of industry
- Six largest players' share: roughly 60-63%
- Wires account for less than one-third of market
- Data-centre wire and cable requirement: about ₹3.5 crore per MW
Why this matters
Aditya Birla’s launch validates wires and cables as a strategic adjacency, increasing the appeal of acquisitions or partnerships in distribution, specialised cables and manufacturing capacity.