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Radico Khaitan elevates Abhinav Rastogi to General Manager – Marketing after three years as Joint GM
Our read
Radico Khaitan is more likely than not to keep brand strategy steady under Rastogi, with any visible change coming through launches and campaigns for Jaisalmer Gin and other premium labels.
For operators
Radico Khaitan promoted Abhinav Rastogi from Joint GM to General Manager – Marketing from April, so retailers and operators stocking Sangam, Jaisalmer Gin, 8PM and Contessa should expect continuity from an internal appointment rather than a change in brand approach.
Watch
Any named successor or new Joint GM Marketing appointment
Ask next
What leadership moves matter this week?The report,
Rastogi, who has been with Radico Khaitan since July 2020, was Joint General Manager – Marketing from April 2023 to April 2026. He has over 15 years of experience and has led Sangam Whisky, Jaisalmer Gin, 8PM and Contessa Rum.
- July 2020Joins Radico Khaitan
- April 2021Deputy General Manager – Marketing
- April 2023Joint General Manager – Marketing
- April 2026General Manager – Marketing
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Who and when
From the report. Source details below
| Deputy General Manager – Marketing tenure: | April 2021 to March 2023 |
|---|---|
| Time at Allied Blenders & Distillers: | over five years |
What to watch next
- Advertising and promotion spend line in the next results
- Launch of a new variant under 8PM, Sangam or Contessa
- Further senior marketing or sales exits at Radico Khaitan