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Radico Khaitan's Kunal Madan says Indian provenance underpins Rampur single malt's luxury positioning

Our read

Radico Khaitan will keep Indian provenance as the backbone of Rampur's premium story and add to it through incremental releases rather than a dramatic launch.

For operators

Rampur's luxury pitch rests on Indian barley, local climate, wine casks and homegrown botanicals, so brands and retailers can use provenance as a premium story, though Radico Khaitan's CMO Kunal Madan disclosed no sales figures or launch plans.

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Radico Khaitan earnings commentary naming Rampur or the prestige-and-above segment

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What else has Radico Khaitan done in the last three months?

The report,

Radico Khaitan CMO Kunal Madan described how Indian barley, climate, wine casks and homegrown botanicals shaped the luxury positioning and Indian identity of its Rampur single malt brand. The source gives no figures or dates.

Newer report on another story , , Financial Express : Radico Khaitan FY2026 revenue up 24.7% to ₹6,050.4 crore as 8PM and Magic Moments lift value to ₹60,000 crore

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Why it matters for the brand

Rampur's Indian identity (local barley, climate, wine casks, homegrown botanicals) shows provenance can work as a premium lever in Indian spirits, and any read-through to deal value is limited because Radico Khaitan shared no figures or dates.

The source

Source Read the source at Storyboard18 Published

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