On this page
Razorpay teams up with OpenAI to let Indian brands run ChatGPT ads through Razorpay Engage
Razorpay will prepare catalogues and product feeds, launch campaigns and track performance for advertisers, with Fastrack, Traya, Tata Neu and Tanishq among early participants. An AI agent will manage campaigns, with human oversight.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Channel facts
Figures from Entrackr
- Razorpay partners with OpenAI to help brands run ads on ChatGPT in India
- Razorpay Engage will help businesses prepare product catalogues, structure product feeds, launch campaigns
What it means for online and offline
With Fastrack, Traya, Tata Neu and Tanishq already in the early cohort, retail brands should clean up their product catalogues and feeds now, run a small capped test on ChatGPT ads through Razorpay Engage, and keep human review on the AI agent's campaign decisions to protect brand voice.
Signals to track
- Announcement of additional retail or D2C brands joining ChatGPT Ads via Razorpay Engage
- Early campaign results or case studies from Tanishq, Tata Neu, Fastrack or Traya showing sales or return on ad spend
- OpenAI releasing India-specific ad formats, shopping features or attribution tooling
- Competing payment or commerce platforms announcing AI-assistant ad integrations
- Guidance from Indian ad-standards or consumer regulators on labelling AI-chat advertising
The source
Filed
Confirmed by Storyboard18, Inc42, CNBC-TV18, YourStory, Medianama, Business Standard, BW Disrupt
First seen