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Resurfacing a January move: Samsung India's Rs 300-cr media mandate under review; incumbent Lodestar defends, Omnicom agencies not invited
Samsung India has begun a review of its media mandate, estimated at close to Rs 300 crore and currently handled by Lodestar. Publicis Groupe, WPP Media and Madison World have reportedly been invited to pitch, while Omnicom Media India agencies were not.
up 15.6 per cent
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Reported figures
From the report. Source details below
| FY25 advertising and promotion spend: | Rs 4,370.7 crore |
|---|---|
| FY25 advertising spend growth: | 15.6 per cent |
| FY24 advertising and promotion spend: | Rs 3,781.6 crore |
| FY25 revenue from operations: | Rs 1,11,183.4 crore |
Why it matters for the brand
Samsung India is reportedly re-tendering a ~Rs 300 crore media account while ad and promotion spend grows 15.6% to Rs 4,370.7 crore, so rival consumer-electronics and retail marketers should expect sharper competition for media inventory and festive-season share of voice, and possible planning shifts if the mandate moves.
What to track next
- Reports naming the final shortlist, or a second pitch round
- An official agency appointment or retention announcement from Samsung India
- Any change in scope, such as a split of planning and buying
- Samsung India's next disclosure of ad and promotion spend against the FY25 figure of Rs 4,370.7 crore
- Reports of staff moves or account-team changes at Lodestar
The source
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