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Resurfacing a November 2021 move: Bigbasket entered offline retail with a Fresho store in Bengaluru, targeting 800 outlets by 2026
Bigbasket announced on 24 November 2021 its entry into offline retail with a self-service Fresho store in Bengaluru's Basaveshwar Nagar. It plans 200 physical outlets across India by 2023 and 800 by 2026. Customers can also order the 50,000-plus range online and collect at the store.
- Physical outlets planned by 2023200
- Physical outlets planned by 2026800
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Store and format facts
From the report. Source details below
| Farmers sourced from via Farmer Connect: | over 30,000 |
|---|---|
| Cities Bigbasket operates in: | 40 |
| Customer orders served per month: | 12 million |
| Annual revenue reached in 2020: | $1 billion |
What it means for the format
Bigbasket is pairing a self-service Fresho store with click-and-collect on its 50,000-plus range, so neighbourhood grocers and chains in its 40 cities should expect it to compete on local proximity and pickup convenience, and should sharpen their fresh quality, service speed and own pickup options before the 200-outlet ramp reaches their catchments.
Next on the rollout
- Count of Fresho outlets opened against the 200-by-2023 milestone at each half-year mark
- Announcement of Fresho stores in cities beyond Bengaluru
- Disclosure of the share of store customers using online ordering and pickup
- A new funding round or an announced franchise or partner model for stores
- Rival announcements of neighbourhood stores or pickup points in Bengaluru
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Bigbasket is likely to add more Fresho stores in Bengaluru neighbourhoods first, using the city's existing delivery base to pick sites before moving into other cities in its 40-city network.
- Expect Bigbasket to push click-and-collect on the 50,000-plus range as the main link between the stores and the app, and to use pickup data to decide where the next outlets go.
- Rival grocers, both offline chains and quick-commerce or e-commerce players, may respond with their own neighbourhood stores or pickup points in Bengaluru to defend local customers.
- Bigbasket's backers are likely to tie further funding to early store-level economics, and the company may seek partner or franchise structures to speed up a 200-outlet build-out.
- Landlords and local real-estate brokers in Bengaluru are likely to see more enquiries from Bigbasket for small-format sites, which could raise rents in the chosen catchments.
The source
First seen