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Royal Canin India targets 3x growth in five years, doubling distribution to 400 cities in 18 months
Our read
Royal Canin India will more likely than not reach about 400 cities on time and keep its lead in super-premium, but small-city economics and rival responses will decide whether it triples in five years.
For operators
Royal Canin India is doubling distribution from about 200 to 400 cities in 18 months, so pet retailers in the new cities can stock the brand that holds about 80% of super-premium pet food.
Watch
City coverage past the ~200 reported, toward 400 within 18 months, would mean the 3x plan is on track and rivals lose small-city shelf space.
The report,
Royal Canin India plans to triple its business over five years, growing about 25 per cent this year, and will expand distribution from around 200 to 400 cities in 18 months. It spends Rs 70–80 crore annually on advertising and promotion and is adding packaging capacity.
up Doubling
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Reported figures
From the report. Source details below
| Indian pet food market by 2030–31: | nearly $1.5 billion |
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What to track next
- Royal Canin India's growth rate against this year's 25%, at the next annual results
- Advertising and promotion spend against the ₹70–80 crore a year level
- Announcement that the added packaging capacity is commissioned
- Share of the roughly $806 million market against the ~16% reported
The source
First seen