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Salons double festive makeover prices as Navratri demand surges and input costs climb 25-30%
Our read
Festive salon prices are likely to stay near double last year's through Navratri, then settle lower as demand cools and promotions return.
For strategy teams
Input cost pressure and the loss of input tax credit under the 5% GST regime may squeeze smaller independent salons, so look at premium-tier service providers and input supply partnerships, and test whether the doubled prices hold beyond the festive peak.
Watch
Urban Company luxe tier listings staying at ₹5,000-plus after Navratri
Ask next
How are Naturals Salons' rivals pricing right now?The report
Urban Company's salon luxe prices have touched Rs 5,000-plus, and Naturals Salons co-founder CK Kumaravel said the industry is exercising high pricing power amid unexpected demand. Executives also cited withdrawn input tax credit, despite GST falling from 18% to 5%.
- Input cost rise, year-on-year
- 25-30%
- GST on salon services
- 5%
- down cut from 18%
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Reported figures
From the report. Source details below
| India salon market size in 2024: | US $ 11.65 billion |
|---|---|
| India salon market projected by 2033: | $22.99 billion |
Why it matters for the brand
Roughly 2x festive pricing, with Urban Company's luxe tier at Rs 5,000-plus, shows strong Navratri demand, but the 25-30% input cost rise and withdrawn input tax credit mean the price increase may protect margins rather than expand them.
What to track next
- Festive makeover price rises above the ~2x year-on-year reported, by the end of Navratri, would mean demand is carrying the hikes and chains can keep premium tiers.
- Any GST clarification on input tax credit for salon services at the 5% rate
- Salon booking volumes after Navratri versus the festive peak
- Input cost rises easing below the 25-30% reported in the next quarter's supplier price lists
The source
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