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Skyscanner becomes title sponsor of JioStar's Jeeto Dhan Dhana Dhan for the India-West Indies T20I series
Skyscanner is offering travel vouchers worth up to INR 1,000 on every matchday of the five-match series. Viewers on JioHotstar can win them through live predictions and trivia while watching the cricket.
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Why it matters for the brand
Skyscanner's deal shows a capped, repeatable promotion: a voucher of up to INR 1,000 per matchday, won through live predictions and trivia across five matches, which retail and travel marketers can copy to drive second-screen engagement on a bounded budget.
What to track next
- Any Skyscanner or JioStar announcement of participation or redemption numbers after the fifth match
- A new sponsorship announcement from Skyscanner on another JioStar cricket property
- A competing travel brand launching a cricket prediction or voucher promotion on a rival platform
- Changes to voucher terms, such as a higher cap than INR 1,000 or a different structure, during the series
- Skyscanner app download rankings or search-interest movements in India across the five matchdays
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