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Snabbit hires ex-PhonePe marketing leader Ramesh Srinivasan as Head of Growth and Revenue

Snabbit, which operates across more than 200 micromarkets in five urban markets, appointed former PhonePe marketing leader Ramesh Srinivasan as Head of Growth and Revenue. He will lead customer acquisition, retention, brand and monetisation across house help, home cooks and beauty.

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Why the change matters

Snabbit is putting a fintech-trained growth leader over acquisition, retention, brand and monetisation across house help, home cook and beauty, so expect a push on repeat usage and cross-category attach in its 200+ micromarkets, and rivals in quick-service home services should check their own retention and pricing in overlapping neighbourhoods.

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Source Read the source at Storyboard18

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Also reported by Social Samosa, MediaBrief, BW Marketing World

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