On this page
Our read
Sparx is likely to keep pushing sneakers through celebrity-led ads to move beyond its value-led image.
For operators
Sparx's 'Greatest of Today' campaign with Tamannaah and Lakshya Lalwani runs across TV, print, digital and outdoor, so retailers stocking Relaxo's new sneaker and sports shoe range should expect more shopper demand and plan shelf space and inventory for it.
Watch
Relaxo naming the sneaker and sports shoe range as a growth driver before its next results call would mean retailers are reordering and the campaign is moving stock.
Ask next
What else has Sparx launched this year?The report, : Sparx launches 'Greatest of Today' campaign with Tamannaah and Lakshya Lalwani to back new sneaker range
Sparx, the footwear brand owned by Relaxo Footwears, will run the 'Greatest of Today' (G.O.T.) campaign across television, print, digital and outdoor platforms. It accompanies a new range of sneakers and sports shoes and is aimed at young consumers.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
- Conceptualised by Mudra, part of BBDO Group India, the campaign introduces a brand platform aimed at young consumers
Why it matters for the brand
Relaxo Footwears' Sparx is backing its new sneaker and sports shoe range with a multi-platform campaign, a sign of more brand investment in a growing category, though the launch alone is a modest signal until sales and margin effects show up.
What to track next
- Sell-through of the new range on e-commerce marketplaces in the weeks after launch
- Relaxo's management commentary on Sparx premiumisation and ad spend in the next results
- Rival sports and sneaker brands launching counter-campaigns or discounts
- Fresh Sparx ad creatives or ambassador additions beyond the launch films