On this page

Surf Excel brings back 'Daag Achhe Hain' with a race film where boys stop to help a fallen child

Surf Excel, Hindustan Unilever's detergent brand, released a new Daag Achhe Hain film in which boys in a running race help a fallen child, extending a campaign begun in 2005. HUL CEO Priya Nair endorsed it on LinkedIn.

Read next

  1. HUL to report Q2 FY27 results on 28 October as detergent prices rise 2.2% to 7.1%, , NDTV Profit
  2. Amazon India’s 2015 pricing-error case resurfaces, highlighting order-control risks, , YourStory

07:30 IST · 10 moves · what each means · free

Why it matters for the brand

Nothing here points to a deal or portfolio move; it only confirms that HUL is defending a flagship home-care brand against Ariel with long-running brand equity, which is a useful benchmark for how incumbents in this category compete.

What to track next

  • Ariel launching a rival film or a direct comparative claim in the weeks after release
  • View counts and share rates for the film against earlier 'Daag Achhe Hain' releases
  • Hindustan Unilever's home care commentary in its next quarterly results
  • Regional-language versions or follow-up edits of the film appearing on HUL channels
  • Any advertising-standards complaint or critical coverage questioning the film's message

The source

Source Read the source at afaqs Published

First seen

By