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Suzuki adds Glass Sparkle Black-Metallic Matte Fibroin Gray colour to V-STROM SX at Rs 202,118 ex-showroom

Suzuki Motorcycle India has given the V-STROM SX revised body graphics with the new dual-tone shade, while the 249 cc engine and mechanicals stay unchanged. The price is ex-showroom, Delhi. It joins three existing colour options.

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The numbers

Figures from Autocar Professional,

V-STROM SX peak power: 26.5 PS
V-STROM SX peak torque: 22.2 Nm

Why it matters for the brand

Suzuki Motorcycle India has added a Glass Sparkle Black and Metallic Matte Fibroin Gray colour with revised graphics to the V-STROM SX at Rs 202,118 ex-showroom, Delhi, so dealers get a fresh display option alongside the three existing colours, but the 249 cc engine (26.5 PS, 22.2 Nm) is unchanged, so don't expect it to shift demand much.

What to track next

  • Monthly V-STROM SX registration and dispatch data in the months after launch
  • Any change to the Rs 202,118 ex-showroom Delhi price or the colour line-up
  • Suzuki announcing a new variant, feature addition or mechanical update for the V-STROM SX
  • Colour or graphics updates or festive-season offers from competing adventure-tourer models
  • Dealer-level discounts or stock build-up reported on the V-STROM SX

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Suzuki Motorcycle India is likely to promote the new colour through dealer displays and digital campaigns rather than any mechanical change, keeping the 249 cc platform as is.
  • Suzuki may extend similar colour or graphics refreshes to other models in its range, since this update shows how cheaply it can renew an existing product.
  • Rivals in the quarter-litre adventure-tourer space are likely to answer with their own colour or graphics updates or with festive-season offers, not with immediate price cuts.
  • Suzuki dealers are likely to use the new colour as a lead item for test rides and enquiries, while keeping the ex-showroom price at Rs 202,118 in the near term.
  • Customers who favour muted, dual-tone finishes are likely to account for most early bookings of the new colour, with the three existing colours keeping the rest of the mix.

The source

Source Read the source at Autocar Professional

Published

Confirmed by India Today Business & Auto, carandbike, Autocar India, Times Now Auto, Rushlane, Business Today, DriveSpark, ET Auto Retail

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