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Swarovski aims to double its India business in 4-5 years, with store openings taking the largest share of investment

Our read

Swarovski is more likely than not to pursue its India doubling mainly through new stores, tilting toward company-owned outlets, with margin pressure the main risk to the timeline.

For operators

Swarovski plans to double its India business in 4-5 years, with new stores taking the largest share of investment, so expect it to compete harder for mall and high-street space, backed by a festive campaign fronted by Rashmika Mandanna.

Watch

India sales growth above FY25's 26% in the FY26 results would mean the doubling plan is on pace and mall landlords gain a stronger anchor tenant.

The report,

Swarovski's India sales rose 26% to ₹478 crore in FY25, and it runs 82 stores in the country. It has signed Rashmika Mandanna for its festive campaign and sees India as a top-three global growth opportunity.

FY25 India sales grew 26%, with ₹32.4 crore operating profit
India sales, FY25
₹478 crore
up 26%
India operating profit, FY25
₹32.4 crore

Newer report , , Times of India : Swarovski says India self-purchase now nears 50-50 with gifting, up from 80-20, as double-digit growth drives new stores

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Store and format facts

From the report. Source details below

India operating profit in FY25: ₹32.4 crore

Next on the rollout

  • Store count past the 82 reported, at the next annual update
  • Operating profit against FY25's ₹32.4 crore as stores open
  • Share of new openings that are company-owned versus partner-run
  • Rival jewellery and accessories brands matching festive discounts or opening in the same malls

The source

Source Read the source at Mint Published

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