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Swarovski says India self-purchase now nears 50-50 with gifting, up from 80-20, as double-digit growth drives new stores
Our read
Swarovski will more likely than not keep double-digit India growth through Diwali and open more stores as self-purchase keeps rising.
For operators
Swarovski's India self-purchase share has moved from about 20% to nearly 50%, so retail operators should stock and merchandise entry-level jewellery and watches at Rs 13,000-25,000 for personal buyers, not only for gifting, ahead of a bigger Diwali season.
Watch
Number and cities of new Swarovski India stores announced after Diwali
Ask next
Who is opening stores most aggressively?The report
Swarovski counts India among its fastest-growing markets this year and expects a bigger Diwali season, global chief commercial officer Kolja Kiofsky said. Like-for-like growth has been in double digits, and new stores are planned.
- Earlier: gifting 80, self-purchase 20 (%)
- 80-20
- Now: gifting vs self-purchase
- closer to 50-50
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Reported figures
From the report. Source details below
| Entry-level watches and jewellery price range: | Rs 13,000-25,000 |
|---|
What to track next
- Share of sales from the ₹13,000-25,000 entry range in festive results
- Gifting versus self-purchase mix, whether it moves back towards 80-20 after Diwali
- Festive discounting by rival watch and jewellery brands in India