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Swiggy Dineout rebrands as Dineout, keeping the Swiggy pin in a new lowercase 'd' logo
The Dineout refresh adds a mint colour and rolls out across social media and in-app channels during The Great Indian Restaurant Festival. Ravi Kishan fronts the campaign, and Swiggy says the change gives the brand a sharper, more distinctive identity.
The numbers
Figures from afaqs,
- Swiggy, the on-demand convenience platform, announced a brand refresh for Dineout
- While the consumer-facing name will be Dineout, the Swiggy logo will continue to be an integral part of the identity
- The evolution also includes a refreshed identity for Dineout that pairs a compact, lowercase
Why it matters for the brand
Swiggy has dropped its name from the consumer-facing Dineout brand, so restaurant operators should expect Dineout to be pitched as a standalone dining brand during The Great Indian Restaurant Festival, fronted by Ravi Kishan, and should check how their listings appear in the new mint-coloured lowercase 'd' identity.
What to track next
- The Dineout app store listing and website switching fully to the new name and logo
- Swiggy earnings commentary that breaks out or highlights dining-out performance
- Rival platforms launching counter-offers or campaigns during The Great Indian Restaurant Festival
- Any announcement of separate reporting, a distinct entity or outside investment for Dineout
- The Swiggy pin being dropped or changed in later Dineout creatives, which would signal a move toward fuller independence
The source
Published
Also reported by MediaBrief, ET BrandEquity, Storyboard18, Social Samosa, Restaurant India
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