On this page

TailBlaze Longevity raises $300K pre-seed led by Comma Capital to launch HeartPour dog food

TailBlaze Longevity, an Ahmedabad-based pet food startup, will use the funds to build a team in Ahmedabad and expand across India. HeartPour is a wet dog food, and the company sells via WhatsApp, Blinkit and BBNow.

Read next

  1. California Pistachios launches 'The Better Snack' campaign across six Indian cities, with a Blinkit tie-up, , BW Retail World
  2. Chheda Specialities, Ching's Secret pair Chakli with Schezwan Chutney in ₹75 'OG Snack Pack', , MediaBrief

The numbers

Figures from Entrackr,

Free HeartPour servings planned pre-launch: 500 dogs
HeartPour R&D duration: four years
Products in portfolio: more than 200
Targeted extension of dog lifespan: 3–5 years

Why it matters for the brand

Pet food operators should watch HeartPour, because TailBlaze Longevity's plan to sell wet dog food through WhatsApp, Blinkit and BBNow, with free servings for 500 dogs before launch, signals a quick-commerce-first entry into your category.

The source

Source Read the source at Entrackr

Published

Also reported by Indian Retailer

First seen

By