The Body Shop opens DLF Summit store in Gurugram, targets 20–30 additions this fiscal
The Body Shop India has launched an experiential beauty store at DLF Summit in Gurugram. Operated through Quest Retail, the brand has around 200 stores nationally and plans to add 20–30 outlets during the current fiscal year.
What happened
The Body Shop India opened a new experiential beauty store at DLF Summit in Gurugram, expanding its North India footprint. Operated through Quest Retail, the
Key facts
- Around 200 stores nationwide
- Plans to open 20 to 30 new stores this fiscal
- Quest Retail founded in 2006
- The Body Shop founded in 1976
Why this matters
Quest Retail’s execution of the Gurugram launch highlights its value as The Body Shop’s local operating partner while the brand accelerates national expansion.
What to watch
- Quarterly disclosure or retailer confirmation of the number and location of openings versus the 20-30-store target.
- Evidence of openings shifting beyond premium metro malls into tier-2 cities, transit hubs or high streets.
- Same-store sales, average transaction value, loyalty-member growth and online sales contribution following experiential-store launches.
- New mall leasing deals or anchor-store announcements involving Quest Retail and DLF or other major developers.
- Promotional intensity and store expansion by Sephora, Nykaa, Bath & Body Works, Lush, Forest Essentials, Kama Ayurveda and fast-growing D2C beauty brands.
- Any changes in India franchise/operating arrangements, product availability or brand investment from The Body Shop's global parent.
- Prioritize premium malls, mixed-use districts and affluent residential micro-markets in NCR, Mumbai, Bengaluru, Hyderabad, Pune and tier-1/2 growth cities.
- Replicate experiential elements such as product discovery, skin/body-care consultation, gifting and loyalty enrollment to lift conversion and basket size.
- Use new stores as omnichannel fulfillment and customer-acquisition nodes, linking launches to online promotions and member offers.
- Negotiate expansion-linked lease incentives with mall operators seeking established beauty anchors.
- Increase localized gifting, festive bundles and high-velocity body-care assortment to protect productivity against discount-led competitors.