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The Dough Therapy raises ₹5.25 crore at ₹35 crore valuation, plans to double to 20 outlets in 12 months
The Dough Therapy raised ₹5.25 crore at a ₹35 crore valuation in its first institutional seed round, led by Michigan Capital Advisors Ltd. The Mumbai pizza brand plans to grow from 10 to 20 outlets in 12 months, entering new cities.
The numbers
Figures from Restaurant India,
| Funds allocated to expansion: | 60% |
|---|
Why it matters for the brand
Michigan Capital Advisors Ltd. led the ₹5.25 crore round at a ₹35 crore valuation, and the thesis rests on a 10 to 20 outlet rollout, with 60% of funds going to expansion, 25% to supply chain, operations and kitchen tech, and 15% to marketing.
What to track next
- Count of operating outlets announced against the 10 → 20 target at the 6-month mark
- Naming of the first non-Mumbai city and the opening date of its outlet
- Hiring of senior operations or supply-chain leaders, or announcement of a central kitchen
- Any follow-on funding round or valuation change relative to ₹35 crore
- Customer ratings and reviews at newly opened outlets compared with the original ones
The source
Published
Also reported by VCCircle, ET Retail, BW Disrupt, ET Hospitality, Entrackr, Indian Retailer
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