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Tier II and III cities drive over 60% of Amazon, Flipkart festive purchases as wearable health monitor orders jump 1400%
Our read
With Tier II and III cities driving over 60% of festive-sale purchases on Amazon and Flipkart, and wearable health monitor orders up 1400%, prioritise non-metro inventory depth, quick-commerce delivery reach and flexible payment options before the next peak.
Watch
Whether Amazon or Flipkart reports a tier II/III share above 60% again in the next sale season
The report
Rather than competing solely on standard product discounts, Amazon and Flipkart are now fighting over quick-commerce delivery, non-metro supply chains, flexible payments and AI-led engagement. Half of eligible opening-hour purchases on Amazon used no-cost monthly payment plans.
Channel facts
From the report. Source details below
| DailyObjects Series C funding: | Rs 332 Cr |
|---|---|
| myTVS Series D funding: | Rs 425 Cr |
| Juspay FY26 revenue: | Rs 664 crore |
| Juspay FY25 revenue: | Rs 514 crore |
What it means for online and offline
As competition shifts to quick-commerce, non-metro supply chains, flexible payments and AI-led engagement, screen for partnership or acquisition targets in Tier II and III logistics, payments and engagement tech, since over 60% of festive purchases now come from those cities.
The source
First seen