Our read
Kotak Prime is likely to lean further into longer-tenure loans for young buyers of compact SUVs.
For operators
Car retailers should expect first-time buyers in their mid-20s and early 30s to spend up to ₹8 lakh, so stocking better-equipped trims and compact SUVs and offering longer-tenure finance should help conversion.
Watch
First-time buyer spend ceiling above ₹8 lakh in Kotak Prime's next report would mean compact-SUV demand is lifting budgets, pushing lenders to stretch tenures further.
The report: Young first-time car buyers in India spend up to ₹8 lakh as aspirations shift, Kotak Prime report says
Buyers in their mid-20s and early 30s are moving towards better-equipped cars, compact SUVs and longer loan tenures, vehicle financier Kotak Prime says.
- First-time car buyer spend ceiling
- ₹8 lakh
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What to track next
- Average auto-loan tenure for young borrowers in lenders' disclosures
- Delinquency trends in Kotak Prime's auto-loan book at its next results
- Compact SUV share in entry-level and mid-segment carmaker sales
- Any RBI comment or rule on auto-loan tenures or underwriting
The source
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