On this page
Our read
DS Group is likely to reuse the Pulse Ka Pandal format for later festive campaigns.
For operators
DS Group's 'Pulse Ka Pandal' is a mobile-first campaign running 11 to 20 October 2026, with one game each for Navratri, Durga Puja and Dussehra, so retailers can expect some festive confectionery interest among younger shoppers but no stated in-store or trade programme.
Watch
DS Group disclosing participant numbers before the campaign ends on 20 October 2026 would mean the gamified format is working, giving rival confectioners a benchmark to match.
Ask next
What else has DS Group launched this year?The report, : DS Group brings back 'Pulse Ka Pandal' with three gamified festive experiences for Navratri, Durga Puja and Dussehra
DS Group brought back Pulse Ka Pandal for 2026, running from 11 to 20 October 2026. The mobile-first platform offers three gamified experiences for Navratri, Durga Puja and Dussehra, aimed at younger audiences, with select participants rewarded.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Festivals covered: | three |
|---|
What to track next
- Reward winners or leaderboards publicised during the 11 to 20 October window
- Organic social sharing of the Navratri, Durga Puja or Dussehra game
- Rival confectioner launching a gamified festive campaign before Diwali
- DS Group announcing a follow-on game or a new festive occasion after Dussehra
The source
First seen